The BJP, the RSS and the security establishment have been equally, if not more, successful in mobilizing both the mainstream as well as social media for counter-insurgency, including to malign anyone critical of the government.
Swarajyamag announced today (Oct 23) that it had acquired OpIndia.com as the "newest addition to its portfolio." What it describes as a "trailblazing, digital-only publication" which has "created a huge social media footprint" has an ideological profile which Swarajya doubtless approves of, as demonstrated by the adjectives used by Opindia for other digital properties like Scroll.in and thewire.in in this piece. The announcement suggested that the Swarajya Group was now growing, a third property being creativeindiamag.com.
BARC India, which measures television viewership, and Kerala TV Federation have filed a police complaint after it was found that there were attempts to influence BARC’s television viewership measurement system in some of its panel homes in Kochi. BARC says there were attempts to not only find out the addresses of some of its empanelled homes, but also to incentivise them to watch certain channels. BARC has quarantined the homes concerned. The temptation to influence viewership is considerable as a channel’s ad revenue rides on its ratings. In a press statement, CEO Partho Dasgupta said, "BARC India will stop publishing ratings for those channels found involved in such activities."