New layout increases engagement

IN Media Tech Briefs | 01/09/2017

USA Today has been testing  a personalized design on its mobile website that serves users different content depending on how often they visit the site, how they landed on an article, as well as their location and their viewing habits. Last week it sent mobile users the new layout and  reported that it resulted in viewers spending 20 seconds more on the articles they read, compared to earlier. Users with the new design were apparently also more likely to scroll completely through an article.  (Digiday)                                 

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The new term for self censorship is voluntary censorship, as proposed by companies like Netflix and Hotstar. ET reports that streaming video service Amazon Prime is opposing a move by its peers to adopt a voluntary censorship code in anticipation of the Indian government coming up with its own rules. Amazon is resisting because it fears that it may alienate paying subscribers.                   

Clearly, the run to the 2019 elections is on. A journalist received a call from someone saying they were from Aajtak channel and were conducting a survey, asking whom she was going to vote for in 2019. On being told that her vote was secret, the caller assumed she wasn't going to vote for 'Modiji'. The caller, a woman, also didn't identify herself. A month or two earlier the same journalist received a call, this time from a man, asking if she was going to vote for the BSP.                 

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