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MEDIA WATCH BRIEF
After two months of speculation about when the India Today masthead would change to reflect Shekhar Gupta's takeover there, it turns out it won't. Proprietor Aroon Purie sent around an internal mail which said that that they had agreed to "restructure our arrangement to our mutual benefit". Gupta is being redesignated editorial advisor for the group while Purie will go back to being chief editor. Gupta will pursue his "creative and entrepreneurial interests", Purie said. Gupta tweeted meanwhile that Purie was speaking for both of them. Now what went wrong there?
Public memory is indeed short. Soon after the Delhi gangrape case, there was a legitimate hue and cry about the Yo Yo Honey Singh whose lyrics were shown to be extremely vulgar and sexist. His rock show in Delhi was cancelled that December thanks to the protests. But in August-September 2014 Yo Yo Honey Singh is back on TV channels. They are broadcasting promos of the new DVD he has made with Bollywood heroine Sonakshi Sinha, daughter of BJP MP Shatrughan Sinha. The 'India Today Mind Rocks' youth summit on September 6 in Delhi will feature him. His sexism is forgotten.
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