FICCI- KPMG REPORT 2013
INDIAN MEDIA & ENTERTAINMENT SECTOR
The Indian M&E industry grew from INR 728 billion in 2011 to INR 821 billion in 2012, registering an overall growth of 12.6 percent.
The industry is estimated to achieve a growth rate of 11.8 percent in 2013 to touch INR 917 billion. The sector is projected to grow at a healthy CAGR of 15.2 percent to reach INR 1661 billion by 2017.
NEW MEDIA
INDIA - INTERNET CONNECTIONS, 2012-2017P
|
|
Wireless connections
(in millions)
|
Wireline connections
(in millions)
|
Total internet connections
|
|
2012
|
99
|
25
|
124
|
|
2013P
|
139
|
29
|
168
|
|
2014P
|
174
|
34
|
208
|
|
2015P
|
232
|
40
|
272
|
|
2016P
|
286
|
47
|
333
|
|
2017P
|
331
|
55
|
386
|
INDIA INTERNET VS. TV PENETRATION, 2012 - 2017P
|
S. NO.
|
YEAR/ PENETRATION
|
PENETRATION (IN MILLIONS)
|
|
INTERNET USERS
|
TV VIEWERS
|
|
1.
|
2012
|
174
|
731
|
|
2.
|
2013P
|
226
|
762
|
|
3.
|
2014P
|
276
|
791
|
|
4.
|
2015P
|
351
|
820
|
|
5.
|
2016P
|
426
|
848
|
|
6.
|
2017P
|
496
|
973
|
INDIA - ACTIVE INTERNET ENABLED SMARTPHONES, 2012-2017P
|
S. NO.
|
YEAR/ UNITS
|
INTERNET ENABLED SMARTPHONES (MILLION UNITS)
|
|
1.
|
2012
|
38
|
|
2.
|
2013P
|
74
|
|
3.
|
2014P
|
101
|
|
4.
|
2015P
|
153
|
|
5.
|
2016P
|
200
|
|
6.
|
2017P
|
241
|
SHARE OF TIME (%): SMARTPHONES VS TABLETS
|
SMARTPHONE
|
TABLET
|
|
BROWSING
|
24
|
19
|
|
COMMUNICATION
|
31
|
18
|
|
ENTERTAINMENT
|
23
|
32
|
|
PHONE MANAGEMENT
|
6
|
6
|
|
PRODUCTIVITY
|
17
|
24
|
INDIAN DIGITAL ADVERTISING MARKET
|
S. NO.
|
YEAR
|
DESKTOP INTERNET ADVERTISING
INR BILLION
|
MOBILE ADVERTISING
INR BILLION
|
TOTAL
(ESTIMATED)
INR BILLION
|
|
1.
|
2012
|
20
|
2
|
22
|
|
2.
|
2013P
|
26
|
3
|
28
|
|
3.
|
2014P
|
33
|
4
|
37
|
|
4.
|
2015P
|
43
|
6
|
49
|
|
5.
|
2016P
|
56
|
9
|
65
|
|
6.
|
2017P
|
74
|
14
|
87
|
DIGITAL AD SPEND CAGR 2012-2016
|
COUNTRY
|
PERCENTAGE
|
|
US
|
10
|
|
UK
|
9
|
|
Germany
|
8
|
|
Japan
|
7
|
|
China
|
24
|
|
Brazil
|
19
|
|
India
|
32
|
INDIAN VIDEO VIEWERSHIP ONLINE
|
2011 December
|
2012 December
|
|
Viewers
In millions
|
35.7
|
51.7
|
|
Minutes per viewer
|
455.5
|
446.9
|
REACH OF DIFFERENT MEDIA PLATFORMS IN INDIA
|
Media Platforms
|
Reach
In millions
|
|
Internet
|
124
|
|
Television
|
731
|
|
Print
|
243
|
|
FM radio
|
159
|
2011. THE HOOT. All Rights Reserved.
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