This year in a Jan 24 Blog Post, Google wrote, "In short, we'll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience,”
Now to ‘enrich’ user-experience, Google will be monitoring your interaction with Google products which will help it sell ads more suited to ‘what you are looking for’.
The Internet—for most people—usually starts with Google. The search page of Google is one of the most visited homepages for internet users.
Opinions regarding the customized Google homepage vary. For those who see it as a problem, it can be tackled. Matt Elliot, a technology writer suggests removing your Google Web history before the search giant starts using your personal sensitive information across its products.
The Electronic Frontier Foundation, the American Civil Liberties Union (ACLU) of Northern California, and the Consumer Watchdog advocacy group wrote to Google, asking the company to "assure Americans that Google will maintain the security and freedom that library patrons have long had: to read and learn about anything... without worrying that someone is looking over their shoulder or could retrace their steps".
Google’s 99 percent revenue is generated through advertisements. Have you ever observed the ads that you get in Gmail? These ads are the ones that you are actually interested in. Google even uses your email content—personal data that you might not want to share with anyone—to throw relevant ads on your screen.
The concept of ‘personal email’ is essentially being changed by Google; and migrating to an alternative email account not going to be easy.
But for those of you who don’t want Google to ‘analyze’ your online habits, you can check out this WDBJ7.com story which shows how to (at least) cope with the new policy.
Apart from steps like the ones mentioned in the article above, privacy advocates suggest using following softwares and techniques:
- Use Tor network, to get anonymous web proxy.
- Use Mozilla Firefox browser with FoxyProxy extension installed.
- Regularly clear browser cookies on exit.