Mandatory social sharing

IN Media Watch Briefs | 23/11/2015

Medianama reports that the Times of India management has linked the target variable pay (TVP) of their journalists and content developer’s salaries with the amount of social sharing they do of stories written for the paper. The site said it had access to emails which clearly states that every journalist working with TOI must share at least three WhatsApp messages with their stories, share at least three ‘online-first’ stories within their social circle, and tweet their stories as well. "Failure to do so shall result in reduced incentives, hence reduced salaries."

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