The BJP, the RSS and the security establishment have been equally, if not more, successful in mobilizing both the mainstream as well as social media for counter-insurgency, including to malign anyone critical of the government.
Tausif Ahmed Bhat, the Kashmiri youth in Chhattisgarh who was arrested on charges of sedition for liking a cartoon on Facebook, was finally granted bail by Justice Goutam Bhat of the Chhattisgarh High Court, on his fourth bail plea. The judge said he was not the author of the post and no violence had resulted after the post was published. By the time he is released after Diwali he will have spent more than 80 days in jail.
What does a politician who accuses the media of bias against him do? Start his own TV channel of course. It is precisely what Donald Trump has done by starting a television channel just two weeks before US goes to the polls. Named - Trump TV. The programming includes replaying the third round of the presidential debate and also interviews with his campaign managers. Newspapers reported huge viewership for the replay of the third round. This ownership model is not new to Indians !